The annual Cask Ale Week is due to take place from Thursday 24th September – Sunday 4th October, and CAMRA has been invited to support this industry-wide initiative to promote cask ale. Cask Ale Week is an independent industry campaign designed to promote cask ale, especially real ale produced by local breweries – and this year is focusing on the message that you can only get fresh cask ale in pubs and clubs. This initiative supports several of our own strategic objectives, increasing pub footfall and supporting those pubs and breweries still offering delivery and takeaway.